An approach services use to set prices according to changing market conditions is known as O value-based pricing. premium pricing. O dynamic pricing. O cost-based pricing.
An approach services use to set prices according to changing market conditions is known as O value-based pricing. premium pricing. O dynamic pricing. O cost-based pricing.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:An approach services use to set prices according to changing market conditions is known
as
value-based pricing.
premium pricing.
dynamic pricing.
cost-based pricing.

Transcribed Image Text:One of the most challenging pricing decisions a marketer faces is
O knowing when the product is changing from the mature stage to the decline stage in the product
life cycle.
establishing a price for new products without any market experience.
O keeping track of the laws and regulations affecting pricing.
O keeping prices low without starting a price war.
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