We need to find the total customer aquasition cost of all our social media afforts. We spent $20,000 on Instagram, $10,000 on TikTok and $5,000 on Facebook. We signed up 1,500 new customers from social media. What is the CAC?
We need to find the total customer aquasition cost of all our social media afforts. We spent $20,000 on Instagram, $10,000 on TikTok and $5,000 on Facebook. We signed up 1,500 new customers from social media. What is the CAC?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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We need to find the total customer aquasition cost of all our social media afforts.
We spent $20,000 on Instagram, $10,000 on TikTok and $5,000 on Facebook.
We signed up 1,500 new customers from social media. What is the CAC?
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