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Sparkling Valley, a luxury resort, prices cottages facing the lake higher than cottages that do not, even though the cottages and services offered are identical in every other aspect. This form of pricing is called pricing. * O Location-based By-product Seasonal Captive product

Sparkling Valley, a luxury resort, prices cottages facing the lake higher than cottages that do not, even though the cottages and services offered are identical in every other aspect. This form of pricing is called pricing. * O Location-based By-product Seasonal Captive product

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Sparkling Valley, a luxury resort, prices cottages facing the lake higher than cottages that do not, even though the cottages and services offered are identical in every other aspect. This form of pricing is called pricing. * O Location-based O By-product Seasonal O Captive product
Transcribed Image Text:Sparkling Valley, a luxury resort, prices cottages facing the lake higher than cottages that do not, even though the cottages and services offered are identical in every other aspect. This form of pricing is called pricing. * O Location-based O By-product Seasonal O Captive product
Body shop offers a set composed of a body splash, a shower gel, and a body cream for $35. This is an example of pricing. SHEA SHEA Product bundle Captive-product Segmented By-product
Transcribed Image Text:Body shop offers a set composed of a body splash, a shower gel, and a body cream for $35. This is an example of pricing. SHEA SHEA Product bundle Captive-product Segmented By-product
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