Answered: 5- Airlines are known to jack up fares…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Airlines are known to jack up fares when peak travel season approaches, and they typically run their fare sales around slow seasons. This is an example of a ________ pricing strategy

Group of answer choices

everyday low pricing (EDLP)

uniform

premium

high/low

Which of the following is NOT a goal of informative advertising?

Group of answer choices

inform customers about upcoming sales

increase awareness

explain how the product works

build company image

A pricing strategy is

Group of answer choices

using one-time seasonal discounts to reduce inventory.

a short-term approach to setting prices

a long-term approach to setting prices in a companywide integrated effort

using slotting allowances to gain access to distribution channels

I mentioned that the main tasks of advertising are to inform, remind, and persuade. At which stage of the product life cycle should the advertising focus on informing?

Group of answer choices

decline

maturity

introduction

growth

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