Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Pricing
Q: What are different factors that should be considered by marketers before deciding price of the product?
Q: How the total cost is determined/calculated by company for deciding price of the product?
Q: What is breakeven point? How is it calculated?
Q: How the net profit is calculated?
Q: Consult your book and write the following procedures and formulas for calculating price?
- Cost Plus pricing
- Breakeven pricing
Return on investment pricing- Value based pricing
Q: Write the methods for determining pricing of new products?
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