Innovative Service PricingExplore one highly successful business model based on innovation service pricing and/or revenuemanagement strategies, and choose another, one, business model that failed because of major pricingor revenue management strategy issues. What lessons can you learn from your analysis of thesesuccessful and unsuccessful pricing and revenue management strategies? Also, the report shouldshed light on the negative/positive impact of the covid-19 pandemic on the two models reported.Your report must develop a list of recommendations and advice for the chosen models to boost itsservice marketing activities in the market and enhance its competitiveness.The report should consist of (1,500 words, "Times-New-Roman", 12 pnt. size, 1.5 line spacing).

Innovative service pricing and revenue management methods are critical in today's competitive…

Answered: Innovative Service Pricing Explore one…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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For this discussion, use the following hypothetical scenario as the basis for your response: Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you will charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal. Address the following in your discussion post: Make a case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship. What degree is this type of price discrimination? How will the plan increase revenue? Why will both groups of customers be satisfied with the deal? Why is this a legal form of pricing?
Choose a consumer product with which you are familiar. For that product, discuss its pricing strategy. What other strategies could work for that product? Did the company use cost-plus, full-cost, or incremental cost in its strategy?
How can an in-depth analysis of the competitive landscape help inform the pricing strategy of a streaming company partnering with Roku to offer a 4k streaming stick to new subscribers? Discuss the importance of understanding competitors' pricing strategies, bundled offerings, and perceived value in the market. When developing a pricing strategy for the partnership between a streaming company and Roku, what factors should be considered to determine the perceived value of the 4k streaming stick? How can the assessment of features, capabilities, and benefits of the device compared to alternative options help determine its pricing positioning? Analyzing the target market is crucial for establishing an effective pricing strategy. How can demographic, psychographic, and geographic factors influence the pricing decisions of the streaming company and Roku when offering the 4k streaming stick? Discuss the importance of understanding consumer behavior, willingness to pay, and price sensitivity…
If you suggest a BEST-COST strategy for a new company that manufactures a computing device (like tablet or laptop). What would you recommend for its product design (R&D); manufacturing; targeted consumers; product distributions; pricing; marketing and sales; and customer services? Please justify your recommendations.
Explain why a product or service’s contribution (selling price minus variable cost) is an important element in developing a marketing strategy, giving examples to illustrate your answer.
USI S4025 Marketing Strategy Extra Credit Assignment: Miguel Torres Case Study Using the Miguel Torres case study, working individually, respond to the questions below. Please write enough to fully state your position on the question, and support your answers with concepts from the readings and concepts discussed in class. Each question will be worth 20 points for a total of 100 points. Answer each question fully using the frameworks and concepts in class, in the text and throughout the live sessions. Support your answers with marketing references and concepts. The extra credit will be assigned to any missed projects or replace the lowest grade. Generally one would expect at least one page for each answer. 1. Analyze Miguel Torres SPAIN and Miguel Torres CHILE current performance and strategy. How did Miguel Torres enter the Chilean market? What strategy did he use? How well is Miguel Torres CHILE doing? 2. What is the nature of the Torres competitive advantage in SPAIN does this…
Consumer perceptions of prices are also affected by alternative pricing strategies. Marriott Hotels, for example, has different brands for differing price points. Building upon the Marriott example, please SCAN the environment to find examples of a company whose pricing strategy is closely tied to its branding strategies.
Analyze the buyer decision process of a traditional Porsche customer.
Let’s assume Tesla Motors (the electric car company) has decided to adopt a skimming pricing strategy for its electric cars. Write a short note on the marketing program components for its pricing strategy.
What is the concept of cost-of-service pricing? What is the difference between value-of-service and cost-of-service pricing?
In one paragraph, describe the general advantages and drawbacks of the penetration pricing strategy. For example, explain where it falls in the intersection of quality and price.
Should a firm pursue differentiation in an industry where customers are very price-sensitive? Use real-life example(s) to illustrate your answers.

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