Innovative Service PricingExplore one highly successful business model based on innovation service pricing and/or revenuemanagement strategies, and choose another, one, business model that failed because of major pricingor revenue management strategy issues. What lessons can you learn from your analysis of thesesuccessful and unsuccessful pricing and revenue management strategies? Also, the report shouldshed light on the negative/positive impact of the covid-19 pandemic on the two models reported.Your report must develop a list of recommendations and advice for the chosen models to boost itsservice marketing activities in the market and enhance its competitiveness.The report should consist of (1,500 words, "Times-New-Roman", 12 pnt. size, 1.5 line spacing).

Innovative service pricing and revenue management methods are critical in today's competitive…

Answered: Innovative Service Pricing Explore one…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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For this discussion, use the following hypothetical scenario as the basis for your response: Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you will charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal. Address the following in your discussion post: Make a case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship. What degree is this type of price discrimination? How will the plan increase revenue? Why will both groups of customers be satisfied with the deal? Why is this a legal form of pricing?
How is cost-of-service pricing calculated? How are value-of-service and cost of-service pricing related?
Think about the last time you went to a shop, and consider how many different products there were to choose from, all of which have different prices Explain how pricing affects you as a consumer. Include the following details: An example of a time when you were faced with two identical or similar options and chose the cheaper option and explain why; If there are any products or services you feel you cannot compromise on price for, and why or why not; and How pricing affects your satisfaction with a product or service.
What profit-based pricing approach should a manager use if he or she wants to renect the percentage of the firm"s resources used in obtaining the profit?
Choose a consumer product with which you are familiar. For that product, discuss its pricing strategy. What other strategies could work for that product? Did the company use cost-plus, full-cost, or incremental cost in its strategy?
How can an in-depth analysis of the competitive landscape help inform the pricing strategy of a streaming company partnering with Roku to offer a 4k streaming stick to new subscribers? Discuss the importance of understanding competitors' pricing strategies, bundled offerings, and perceived value in the market. When developing a pricing strategy for the partnership between a streaming company and Roku, what factors should be considered to determine the perceived value of the 4k streaming stick? How can the assessment of features, capabilities, and benefits of the device compared to alternative options help determine its pricing positioning? Analyzing the target market is crucial for establishing an effective pricing strategy. How can demographic, psychographic, and geographic factors influence the pricing decisions of the streaming company and Roku when offering the 4k streaming stick? Discuss the importance of understanding consumer behavior, willingness to pay, and price sensitivity…
In the case of American Airlines Value Pricing, what is likely to be the reaction of their competitors? What should American Airlines do with it?
If you suggest a BEST-COST strategy for a new company that manufactures a computing device (like tablet or laptop). What would you recommend for its product design (R&D); manufacturing; targeted consumers; product distributions; pricing; marketing and sales; and customer services? Please justify your recommendations.
Describe the difference between loss leader and high low pricing strategy ?
What is the aviation industry's cost structure? How does it stack up against other modes? What impact does this have on pricing, especially for passengers?
Explain why a product or service’s contribution (selling price minus variable cost) is an important element in developing a marketing strategy, giving examples to illustrate your answer.
USI S4025 Marketing Strategy Extra Credit Assignment: Miguel Torres Case Study Using the Miguel Torres case study, working individually, respond to the questions below. Please write enough to fully state your position on the question, and support your answers with concepts from the readings and concepts discussed in class. Each question will be worth 20 points for a total of 100 points. Answer each question fully using the frameworks and concepts in class, in the text and throughout the live sessions. Support your answers with marketing references and concepts. The extra credit will be assigned to any missed projects or replace the lowest grade. Generally one would expect at least one page for each answer. 1. Analyze Miguel Torres SPAIN and Miguel Torres CHILE current performance and strategy. How did Miguel Torres enter the Chilean market? What strategy did he use? How well is Miguel Torres CHILE doing? 2. What is the nature of the Torres competitive advantage in SPAIN does this…

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