How can an in-depth analysis of the competitive landscape help inform the pricing strategy of a streaming company partnering with Roku to offer a 4k streaming stick to new subscribers? Discuss the importance of understanding competitors' pricing strategies, bundled offerings, and perceived value in the market. When developing a pricing strategy for the partnership between a streaming company and Roku, what factors should be considered to determine the perceived value of the 4k streaming stick? How can the assessment of features, capabilities, and benefits of the device compared to alternative options help determine its pricing positioning? Analyzing the target market is crucial for establishing an effective pricing strategy. How can demographic, psychographic, and geographic factors influence the pricing decisions of the streaming company and Roku when offering the 4k streaming stick? Discuss the importance of understanding consumer behavior, willingness to pay, and price sensitivity in this context.

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Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows: 

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”