Restaurannts and fasst foood chains typically use fixed (menu) pricing. b. Let’s assumme that a computer hardware assembled by James runs a Microsoft operatinng system software. Then, the hardware and software pair could be viewed as an example of complementary products. c. Assumme a drone manufacturer (DM) makes and sells drones to customers directly with no intermediary involved. Then DM’s revenue model for such transactions can be characterizzed as a production-based model. d. a, b and c, are all true statements. e. a and b are true, but c is false.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Chose the best choice.

a. Restaurannts and fasst foood chains typically use fixed (menu) pricing.
b. Let’s assumme that a computer hardware assembled by James runs a Microsoft operatinng system software. Then, the hardware and software pair could be viewed as an example of complementary products.
c. Assumme a drone manufacturer (DM) makes and sells drones to customers directly with no intermediary involved. Then DM’s revenue model for such transactions can be characterizzed as a production-based model.
d. a, b and c, are all true statements.
e. a and b are true, but c is false.
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