The local newspaper ad for your pet grooming business isn’t helpingmuch, so you decide to post your services on an auction site, wherecustomers can bid for your services. What should the starting price ofthe auction be?

The local newspaper ad for your pet grooming business isn’t helpingmuch, so you decide to post your services on an auction site, wherecustomers can bid for your services. What should the starting price ofthe auction be?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The local newspaper ad for your pet grooming business isn’t helping
much, so you decide to post your services on an auction site, where
customers can bid for your services. What should the starting price of
the auction be?

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