Make a recommendation Based on a clear and compelling rationale for choice, recommend one of the two proposed solutions, which should best address Hālau Online’s main problem. Propose 2:Creating an incentive program for current students to refer friends and colleagues to the platform. This strategy can leverage thepower of word-of-mouth marketing to attract new customers, save on marketing expenses, expand the customer base, andreinforce the company's goal of closing the educational equity gap.The proposed solution has several potential benefits. First, it can provide a cost-effective way to attract new customers andexpand the customer base. Second, it can strengthen the company's commitment to closing the educational equity gap by enablingit to provide high-quality education to underserved populations. Finally, it can create a sense of community among existingstudents by incentivizing them to share their positive experiences with others.However, there are also potential drawbacks to this solution. For example, relying on word-of-mouth marketing can beunpredictable, as controlling the message being shared is difficult Additionally, an incentive program may be costly, and thecompany may need more resources to offer significant rewards to its current students. Finally, this strategy may need to be moreeffective in attracting corporate partners, which can be a substantial source of revenue for online education platforms.Creating an Incentive Program for Current Students to Refer Friends and Colleagues to the Platform.Pros:Cons:Cost-Effective: Creating an incentive program for current students to refer friends and colleagues to the platform can bea cost-effective way to attract new customers. This approach may help to save on marketing and customer acquisitioncosts, which may free up resources that can be used to improve the quality of courses offered by Halau Online.Increased Revenue: Referral programs can help expand Halau Online's customer base, increasing revenue fromexisting infrastructure. This approach may enable the company to provide high-quality education to more people,which aligns with its goal of closing the educational equity gap.Word of Mouth Marketing: Referral programs rely on the power of word-of-mouth marketing to attract new customers.This approach can effectively reach new customers who may not have heard of Halau Online through traditionalmarketing channels.Limited Scope: Referral programs may only attract a small number of new customers. There may need to be more thanthis approach to generate significant revenue growth for Halau Online or expand its customer base to the desired level.Potential for Fraud: Referral programs can be vulnerable to fraud, as students may refer fake or ineligible individuals tothe platform to receive incentives. This approach may lead to the company losing money and reputational damage.Incentive Costs: Offering referral incentives to students may require Hälau Online to allocate additional resources,including financial incentives, which may reduce the company's profitability. Additionally, this approach may createdependency on incentives, and students may only refer others for rewards, reducing the quality of referrals.Therefore, both proposed solutions have potential benefits and drawbacks. Developing a subscription model for corporatepartnerships can provide a dependable revenue stream and enable the company to create tailored courses to meet the uniqueneeds of corporate partners. Creating an incentive program for current students to refer friends and colleagues can be a cost-effective way to expand the customer base and reinforce the company's commitment to closing the educational equity gap.Ultimately, the best solution may be to combine elements of both approaches to create a comprehensive strategy that leveragesthe strengths of each. In addition, both proposed solutions have pros and cons, and careful consideration of the potential benefitsand risks is necessary to determine their feasibility and effectiveness. Propose 1:Suggesting developing a subscription model for corporate partnerships that offer a customized collection of courses to meet theunique requirements of each organization. This strategy could provide a dependable revenue stream less influenced by thefluctuation of the individual student market. Furthermore, the company's ability to tailor its course materials to the changingneeds of employers may enable it to offer individualized training programs that align with corporate partner objectives, ultimatelybroadening its audience and increasing brand awareness.The proposed solution has several potential benefits. First, a subscription model for corporate partnerships can provide a reliablerevenue stream that is not subject to the fluctuations of the individual student market. Second, it allows the company to leverageits expertise in creating tailored course materials to meet the unique needs of corporate partners, which can increase brandawareness and broaden its audience. Finally, this strategy may also strengthen the company's commitment to closing theeducational equity gap by enabling it to provide high-quality education to underserved populations.However, there are also potential drawbacks to this solution. For instance, there may be significant upfront costs involved increating customized course materials for each corporate partner. Creating tailored courses for individual organizations may alsorequire additional staff and resources, which could increase expenses. Finally, the success of this approach may be contingent onthe company's ability to secure long-term corporate partnerships, which can be difficult in a rapidly changing business landscape.Creating a Subscription Model for Corporate Partnerships.Pros:Cons:Reliable Revenue Stream: Developing a subscription model for corporate partnerships can provide a steady anddependable revenue stream for Halau Online. This approach can help the company to lessen its dependency on theindividual student market, which may fluctuate due to various factors, such as economic conditions, changing trends inthe job market, etc.Tailored Courses: Halau Online can create bespoke collections of courses tailored to each organization's specificrequirements. This approach can help the company to leverage its expertise in adapting course materials to meet thechanging needs of employers, which may make it easier to sell courses to corporate clients.Brand Awareness: Partnering with corporate clients can help to raise awareness of Halau Online brand among potentialstudents. This approach may help to increase the company's overall customer base and generate more revenue fromindividual students who may be interested in enrolling in courses offered by the company.Limited Flexibility: Developing a subscription model for corporate partnerships may require Hälau Online to makesignificant changes to its course offerings to meet the specific needs of each organization. This approach may limit thecompany's ability to offer a wide range of courses to individual students who may have different needs and interests.Resource Intensive: Creating bespoke collections of courses for corporate clients may require Hälau Online to allocatesignificant resources, including time and staff, to meet the needs of each organization. This approach may reduce thecompany's ability to create new courses or improve existing methods for individual students.Dependence on Corporate Clients: Depending too much on corporate clients for revenue may leave Halau Onlinevulnerable to changes in the economic conditions or the corporate clients' financial status. If one or more corporateclients stop their partnership with Halau Online, the company may experience a significant revenue decline.

INTRODUCTION - Halau Online is an online education platform that offers courses in various fields…

Answered: Make a recommendation Based on a clear…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Make a recommendation

Based on a clear and compelling rationale for choice, recommend one of the two proposed solutions, which should best address Hālau Online’s main problem.

Propose 2:
Creating an incentive program for current students to refer friends and colleagues to the platform. This strategy can leverage the
power of word-of-mouth marketing to attract new customers, save on marketing expenses, expand the customer base, and
reinforce the company's goal of closing the educational equity gap.
The proposed solution has several potential benefits. First, it can provide a cost-effective way to attract new customers and
expand the customer base. Second, it can strengthen the company's commitment to closing the educational equity gap by enabling
it to provide high-quality education to underserved populations. Finally, it can create a sense of community among existing
students by incentivizing them to share their positive experiences with others.
However, there are also potential drawbacks to this solution. For example, relying on word-of-mouth marketing can be
unpredictable, as controlling the message being shared is difficult Additionally, an incentive program may be costly, and the
company may need more resources to offer significant rewards to its current students. Finally, this strategy may need to be more
effective in attracting corporate partners, which can be a substantial source of revenue for online education platforms.
Creating an Incentive Program for Current Students to Refer Friends and Colleagues to the Platform.
Pros:
Cons:
Cost-Effective: Creating an incentive program for current students to refer friends and colleagues to the platform can be
a cost-effective way to attract new customers. This approach may help to save on marketing and customer acquisition
costs, which may free up resources that can be used to improve the quality of courses offered by Halau Online.
Increased Revenue: Referral programs can help expand Halau Online's customer base, increasing revenue from
existing infrastructure. This approach may enable the company to provide high-quality education to more people,
which aligns with its goal of closing the educational equity gap.
Word of Mouth Marketing: Referral programs rely on the power of word-of-mouth marketing to attract new customers.
This approach can effectively reach new customers who may not have heard of Halau Online through traditional
marketing channels.
Limited Scope: Referral programs may only attract a small number of new customers. There may need to be more than
this approach to generate significant revenue growth for Halau Online or expand its customer base to the desired level.
Potential for Fraud: Referral programs can be vulnerable to fraud, as students may refer fake or ineligible individuals to
the platform to receive incentives. This approach may lead to the company losing money and reputational damage.
Incentive Costs: Offering referral incentives to students may require Hälau Online to allocate additional resources,
including financial incentives, which may reduce the company's profitability. Additionally, this approach may create
dependency on incentives, and students may only refer others for rewards, reducing the quality of referrals.
Therefore, both proposed solutions have potential benefits and drawbacks. Developing a subscription model for corporate
partnerships can provide a dependable revenue stream and enable the company to create tailored courses to meet the unique
needs of corporate partners. Creating an incentive program for current students to refer friends and colleagues can be a cost-
effective way to expand the customer base and reinforce the company's commitment to closing the educational equity gap.
Ultimately, the best solution may be to combine elements of both approaches to create a comprehensive strategy that leverages
the strengths of each. In addition, both proposed solutions have pros and cons, and careful consideration of the potential benefits
and risks is necessary to determine their feasibility and effectiveness.

Transcribed Image Text:Propose 1: Suggesting developing a subscription model for corporate partnerships that offer a customized collection of courses to meet the unique requirements of each organization. This strategy could provide a dependable revenue stream less influenced by the fluctuation of the individual student market. Furthermore, the company's ability to tailor its course materials to the changing needs of employers may enable it to offer individualized training programs that align with corporate partner objectives, ultimately broadening its audience and increasing brand awareness. The proposed solution has several potential benefits. First, a subscription model for corporate partnerships can provide a reliable revenue stream that is not subject to the fluctuations of the individual student market. Second, it allows the company to leverage its expertise in creating tailored course materials to meet the unique needs of corporate partners, which can increase brand awareness and broaden its audience. Finally, this strategy may also strengthen the company's commitment to closing the educational equity gap by enabling it to provide high-quality education to underserved populations. However, there are also potential drawbacks to this solution. For instance, there may be significant upfront costs involved in creating customized course materials for each corporate partner. Creating tailored courses for individual organizations may also require additional staff and resources, which could increase expenses. Finally, the success of this approach may be contingent on the company's ability to secure long-term corporate partnerships, which can be difficult in a rapidly changing business landscape. Creating a Subscription Model for Corporate Partnerships. Pros: Cons: Reliable Revenue Stream: Developing a subscription model for corporate partnerships can provide a steady and dependable revenue stream for Halau Online. This approach can help the company to lessen its dependency on the individual student market, which may fluctuate due to various factors, such as economic conditions, changing trends in the job market, etc. Tailored Courses: Halau Online can create bespoke collections of courses tailored to each organization's specific requirements. This approach can help the company to leverage its expertise in adapting course materials to meet the changing needs of employers, which may make it easier to sell courses to corporate clients. Brand Awareness: Partnering with corporate clients can help to raise awareness of Halau Online brand among potential students. This approach may help to increase the company's overall customer base and generate more revenue from individual students who may be interested in enrolling in courses offered by the company. Limited Flexibility: Developing a subscription model for corporate partnerships may require Hälau Online to make significant changes to its course offerings to meet the specific needs of each organization. This approach may limit the company's ability to offer a wide range of courses to individual students who may have different needs and interests. Resource Intensive: Creating bespoke collections of courses for corporate clients may require Hälau Online to allocate significant resources, including time and staff, to meet the needs of each organization. This approach may reduce the company's ability to create new courses or improve existing methods for individual students. Dependence on Corporate Clients: Depending too much on corporate clients for revenue may leave Halau Online vulnerable to changes in the economic conditions or the corporate clients' financial status. If one or more corporate clients stop their partnership with Halau Online, the company may experience a significant revenue decline.

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