Answered: Make a narrative statement for the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Make a narrative statement for the outline of the Strategic Marketing Plan.

Transcribed Image Text:LESSON 3. THE STRATEGIC MARKETING PLAN OUTLINE THE STRATEGIC MARKETING MANAGEMENT PLAN The Company Profile and Brief PART I THE COMPANY History The Company Description The Company Current Situation The Company Issues and Problems To Be Solved SETTING OF COMPANY VISION, • Company Vision • Company Mission PART II Company Goals and Objectives MISSION, AND OBJECTIVES Product and Market Expansion PART III DESIGNING OF Grid Model BUSINESS Porter Lawler Model PORTFOLIO Managing Marketing Strategies and the Marketing Mix Model Partnering with Other Company Departments (Value Chain) Partnering with Other in the Marketing Delivery Network) Create a Budget PLANNING PART IV MARKETING AND OTHER System (Value FUNCTIONAL STRATEGIES Create a Timeline Divide the Tasks

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