analyse the relationship between corporate strategy and marketing strategy
Marketing strategy refers to framing the promotional and advertisement policies, frameworks with relevant to the product and services and also includes the decision regarding the price, place, distribution, supply chain management, customer relationship management, market research and various other related domains. Marketing strategy is the organization's backbone as it starts right before the production process and helps to place the offerings successfully in the market and building superior image as compared to its competitors.
Corporate strategy is like the chassis and engine of any organization. It is through corporate strategy only, an organization is able to achieve its goals and objectives. It covers the resource management and decisions, risk management and returns management. To sum up corporate strategy covers all decision and working related to portfolio management, allocation of resources, organizational design and analysis and mitigation of risks.
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