n classifying social media, the degree of acoustic, visual, and personal contact between two communication partners is referred to asMultiple Choiceuser-generated content.social value.self-disclosure.media richness.emotive content. The theory of socialthey are more likely to adopt and perceive as correct the observed behavior of these people, and may explain the success of social shopping.maintains that when people perceive themselves as similar to people around them (in their immediate social network),Multiple Choicesimilarityproofidentifycustomerizationinfluence

Classifying social media, the degree of acoustic, visual and personal contact between two…

Answered: n classifying social media, the degree…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The two major components of the mass-mediated communication model are: O O O O primary demand and selective demand. advertiser and consumer. production and reception. internal position and external position.
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In the context of consumer behavior, a self is considered a form of communicationan extension of ourselvesan extended selfa representation of an ideal selfa form of looking-glass self
Who might participate in the social media interaction onbehalf of a company? What strengths could each of thesepeople contribute to the conversation?
As receivers in the communication process, marketers: Question 36 options: a) listen to the target market in order to develop appropriate messages. b) inform and remind the target market of new and existing products. c) promote the purchase of goods and services. d) persuade the target market to buy a company's products.
Describe and discuss your opinion of the study about Social media marketing gains importance after Covid-19? (100 word)
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n classifying social media, the degree of acoustic, visual, and personal contact between two communication partners is referred to as Multiple Choice user-generated content. social value. self-disclosure. media richness.