n classifying social media, the degree of acoustic, visual, and personal contact between two communication partners is referred to asMultiple Choiceuser-generated content.social value.self-disclosure.media richness.emotive content. The theory of socialthey are more likely to adopt and perceive as correct the observed behavior of these people, and may explain the success of social shopping.maintains that when people perceive themselves as similar to people around them (in their immediate social network),Multiple Choicesimilarityproofidentifycustomerizationinfluence

Classifying social media, the degree of acoustic, visual and personal contact between two…

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Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 3DYMP

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Many consumers have clothes they purchased in the past that they "would not be seen in" today. When they see those clothes hanging in the backs of their closets, these consumers probably feel A) cognitive bias. B) postpurchase cognitive dissonance. C) psychological risk. D) need recognition. E) physiological risk.
Describe a purchase that a consumer might make thatwould reflect his or her status within a particular group.If that person’s status increased, how might the purchaseselection change?
Consumers engage in relational market behaviour in spite of reduced choice because a they want to simplify their buying and consuming task b they want to simplify information process c they want to reduce perceived risks and maintain a state of psychological comfort
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1. why the model is called the SECI model 2. Compare the concepts of socialisation and combination in the SECI model, with the use of examples
Suppose say you have joined as a marketer in a large multinational company involved in providing mobile service. Your boss asks you to send a report of potential customers. You then prepare a report of people who are unaware of the company’s services and also people who are aware and interested in buying the service. Which of the following sub-variable of segmentation have you used to prepare the report? User status Usage rate Loyalty status Buyer readiness stage Purchase occassion
What role, if any, should the government playin ensuring that consumers have easy access torelevant product information? How should itaccomplish this?
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Jason has just secured a junior marketing executive position in Vancouver. Although he is earning a great salary, he's just starting out and finding it difficult to make ends meet. Despite this, he feels he must purchase the same type of designer suits that are worn by others in his office. He fears that if he doesn't "fit in", his coworkers will think less of him. Which of the following is influencing Jason's buying behaviour? A) his self image B) his real self C) selective perception D) his looking-glass self
What is false about the consumer decision process? A Problem recognition stage can include needs and opportunities as well The funnel stages interest and desire could include information search O Action stage of the funnel relate to the purchase and post-purchase stages of consumer decision process. O All are true. None are false.
Describe the benefits to the marketing decision maker of being able to capture data that identify characteristics of consumers and their shopping behaviour in a store.

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n classifying social media, the degree of acoustic, visual, and personal contact between two communication partners is referred to as Multiple Choice user-generated content. social value. self-disclosure. media richness.