Karl self-publishes a cookbook titled “Hole Foods” featuring recipes for donuts, Bundt cakes, tortellini, and other foods with holes. To sell and publicize the book, he creates the website HoleFoods.com. As part of the metadata used in the SEO marketing for the site, Karl incorporates names and other key words for other cooking and cookbook sites that are well known and widely searched in order to drive traffic to his site. Has Karl violated the rights of the other sites? Explain why or why not.
Karl self-publishes a cookbook titled “Hole Foods” featuring recipes for donuts, Bundt cakes, tortellini, and other foods with holes. To sell and publicize the book, he creates the website HoleFoods.com. As part of the metadata used in the SEO marketing for the site, Karl incorporates names and other key words for other cooking and cookbook sites that are well known and widely searched in order to drive traffic to his site. Has Karl violated the rights of the other sites? Explain why or why not.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Karl self-publishes a cookbook titled “Hole Foods” featuring recipes for donuts, Bundt cakes, tortellini, and other foods with holes. To sell and publicize the book, he creates the website HoleFoods.com. As part of the metadata used in the SEO marketing for the site, Karl incorporates names and other key words for other cooking and cookbook sites that are well known and widely searched in order to drive traffic to his site. Has Karl violated the rights of the other sites? Explain why or why not.
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