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When engaging in public relations management, there are many things to avoid doing. Which of the following should companies NOT do when engaging in public relations?

When engaging in public relations management, there are many things to avoid doing. Which of the following should companies NOT do when engaging in public relations?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When engaging in public relations management, there are many things to avoid doing. Which of the following should companies NOT do when engaging in public relations? minimize the issue and try to be as positive as possible admit guilt or fault on behalf of the company apologize and offer reparations O act immediately and take responsibility O none of the above
Transcribed Image Text:When engaging in public relations management, there are many things to avoid doing. Which of the following should companies NOT do when engaging in public relations? minimize the issue and try to be as positive as possible admit guilt or fault on behalf of the company apologize and offer reparations O act immediately and take responsibility O none of the above
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