Frank, the owner of Slice of Life Pizza, is seeking to attract new business on the weekends by improving his advertising reach. His successful competitor, Anchovy's, uses newspaperadvertising, which allows it to reach a large number of consumers. An additional advantage of this form of advertising is thatMultiple Choiceit allows the firm to capitalize on the credibility of the newspaperit gives consumers the opportunity to provide feedback to the firmit allows the firm to reach the same audience over and over againit gives consumers the opportunity to share their opinions with other consumersit allows the firm to customize its ads for different target markets< Prev67 8 9of 9Next >

Making the most of credibility: Although newspaper advertisements may gain from the reputation of…

Answered: Frank, the owner of Slice of Life…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Similar questions

Reminder advertising is not applicable to new products. True or false
There are different types of advertisings used by the advertisers. One of such type is Mural advertising. Select the example of Mural advertising from the following list. A.Journals B.Circulars C.Newspapers D.Electric Display
Critique an existing advertisement for a product or service Your task involves analyzing either a product-oriented or service oriented persuasive ad. In order to accomplish this you must choose an existing advertisement. All ads must be approved by Dr. Erlandson. In terms of specifics, this assignment includes both a written paper and an oral presentation. Structurally, the paper should an introduction followed by a thorough analysis of your ad and why it will be persuasive. The focus of this analysis section is the Theoretical Rationale for the ad you have chosen. Successful ads should use research and theory to inform their choices. Your analysis should include a discussion of the intended audience and how the ad addresses this particular audience. You must explain and justify or critique strategy choices, media choices, goals, etc. with both logic and research. For example, you might explain particular layout choices for your ads website in terms of heuristic processing or…
Ring, a smart home security company, wants t X define advertising objectives determine the type of media create the advertising platform develop a campaign for its latest doorbell model. Before it can do anything else, Ring must. decide between advertising and public relations identify and analyze the target audience
Personal selling is considered the world's oldest form of promotion and involves face-to-face presentation of products and services to potential buyers. () a) True b) False
When Toyota focuses its advertising for the Corolla on the population between the ages of 20 and 34, it is targeting a specific market; True or False
Advertising practitioners have increasingly adopted story telling as part of their advertising strategy and according to Forbes (2019), storytelling is the future of marketing. Critically discuss how storytelling can benefit brand organisations in their content advertising strategies. Use examples to support your answers where possible.
3. Compare two modern methods of advertising on the basis of their merits and demerits. With an example, explain the concept of projecting Unique Selling Proposition in an advertisement.
2. Companies spend huge money on advertising to build a quality image for their products. At the same time, they spend billions more on discount. oriented sales promotion, offering lower price as a main reasons to purchase. Discuss whether sales promotion is changing or reducing the effect of advertising. Can you find an example where they enhance one another?
Distinguish between marketing public relations and no marketing public relations. Marketing public relations refers to narrowly focused public relations activities that directly support marketing goals. No marketing public relations refers to a company’s messages about general issues

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