Answered: advertising. I thi speaking, adver

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Functions of Advertising Advertising is very important in the market; every company will invest a lot of money in advertising. I think it's because of advertising's many functions. Generally speaking, advertising has seven functions, as follows: Identifying Brands Products, services and ideas are sold through businesses that are differentiated by their brand identities. Brand identity is communicated to the public via advertising. Information Advertising supplies the necessary information to consumers so that they know what is available and where to buy it. Persuasion Powerful, visual advertising presentations compel consumers to purchase goods, services and ideas as a way to achieve emotional fulfillment. Persuasion is the core mission of advertising. Previewing New Trends Previews about the virtues of new products, services and ideas motivate consumers to obtain them because they don't want to be left out.

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