[Elanor] Elanor told her good friend Jenny about a brand new state-of-the-art sewing machine, the Sewmaster 500. Jenny is an aspiring fashion designer/seamstress, and Elanor is the head of a major fashion brand. Following Elanor's recommendation, Jenny purchases the Sewmaster 500. What can you conclude from this scenario? O Elanor engaged in public relations on behalf of Sewmaster O Elanor was a salesperson for the Sewmaster O Elanor was an online influencer O Elanor engaged in word-of-mouth O Jenny received publicity about the Sewmaster
[Elanor] Elanor told her good friend Jenny about a brand new state-of-the-art sewing machine, the Sewmaster 500. Jenny is an aspiring fashion designer/seamstress, and Elanor is the head of a major fashion brand. Following Elanor's recommendation, Jenny purchases the Sewmaster 500. What can you conclude from this scenario? O Elanor engaged in public relations on behalf of Sewmaster O Elanor was a salesperson for the Sewmaster O Elanor was an online influencer O Elanor engaged in word-of-mouth O Jenny received publicity about the Sewmaster
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
![[Elanor] Elanor told her good friend Jenny about a brand new state-of-the-art sewing machine, the
Sewmaster 500. Jenny is an aspiring fashion designer/seamstress, and Elanor is the head of a major
fashion brand. Following Elanor's recommendation, Jenny purchases the Sewmaster 500. What can
you conclude from this scenario?
O Elanor engaged in public relations on behalf of Sewmaster
O Elanor was a salesperson for the Sewmaster
O Elanor was an online influencer
O Elanor engaged in word-of-mouth
O Jenny received publicity about the Sewmaster](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6c8ff118-2529-47dd-a2db-d9a8394b3573%2F631a4b01-e6ad-4043-a92b-44e78eb456c0%2Ffq2eev_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[Elanor] Elanor told her good friend Jenny about a brand new state-of-the-art sewing machine, the
Sewmaster 500. Jenny is an aspiring fashion designer/seamstress, and Elanor is the head of a major
fashion brand. Following Elanor's recommendation, Jenny purchases the Sewmaster 500. What can
you conclude from this scenario?
O Elanor engaged in public relations on behalf of Sewmaster
O Elanor was a salesperson for the Sewmaster
O Elanor was an online influencer
O Elanor engaged in word-of-mouth
O Jenny received publicity about the Sewmaster
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