Alec came to the United States on a swimming scholarship. After a fewmonths of frustration with trying to find the swim goggles he prefers fromhome, he created a website that sells specialty goggles for swimming,skiing, and snowboarding. Before launching the website and filling orders,Alec spent a few months going to swim meets and gathering preferencesabout goggles from other international swimmers. Alec's actionsMultiple Choiceshowed that he had a ready market for thisproduct.showed that he was promoting the websitebefore it launched.demonstrated that he had little experiencewith this product.demonstrated his need to betterunderstand the market.

This question tells about the concept of branding, marketing and pre sales and how the market…

Answered: Alec came to the United States on a…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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In February 2019, India-based FMCG company Dabur India (Dabur) launched a new digital campaign named #ToMyBeeLoved' on Valentine's Day. Through this campaign, the company urged the influencers to encourage self-love among their followers. It also emphasized the importance of staying healthy. This campaign, which helped the company to reach out to bloggers and influencers from diverse backgrounds, also talked about people inculcating the right habits into their daily schedule, doing things they loved, prioritizing self-care, as well as showing affection to their loved ones.In February 2011, Dabur launched its first online shopping portal i.e. 'www.daburuveda.com'for its beauty products range, targeting women of above 25 years of age in urban areas. The website helped consumers to know, understand, buy, and gift the exclusive Dabur Uveda range of skincare products. It enabled consumers to purchase any of the Dabur Uveda range of products online and make payments through debit or credit…
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ANSWER THIS COMPREHENSIVELY! Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from 2019-2021. Do you best to find the material in streaming sites like YT or in other platforms and indicate the link of video title on the reference part. After this, evaluate whether this marketing communication was effective for you. Next, with the same company or brank, try to find a marketing communication material they used in the past 2 years. Do a comparison of the 2 campaigns and share your thoughts about this expoundedly. Elaborate on how the company/brand shifted or maintained its strategy throughout the years. Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/ watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and YT site to create viral videos (https://www.youtube.com/…
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