Discuss the significance of a buyer’s persona when selecting a target market. Imagine your company has just promoted you to Senior Marketing Manager of Global Sales Initiatives. In addition, based on your experience and knowledge with building Global Partnership, you and your team have been given the task to  expand a new brand of organic tea to China by the middle of January 2024. Discuss two of the most critical elements you strong believe will require extensive evaluation and assessment in order for the product to be a success in China. Please make sure to use relevant digital/social media marketing/marketing concepts for support and justification.

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Q: When a company has selected a potential target country for possible market entry. What general…

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Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”