You have been hired by KOKO MESSIAH group to lead its local and international expansion efforts, considering the KOKO MESSIAH group already has products which its markets on a small scale locally, it has become imperative that it makes addition to its current product variants, as well as promote these new and existing products in markets other than it's existing markets, propose four relevant strategies and the key marketing mix decisions you have to make in achieving it's expansion objectives.
You have been hired by KOKO MESSIAH group to lead its local and international expansion efforts, considering the KOKO MESSIAH group already has products which its markets on a small scale locally, it has become imperative that it makes addition to its current product variants, as well as promote these new and existing products in markets other than it's existing markets, propose four relevant strategies and the key marketing mix decisions you have to make in achieving it's expansion objectives.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You have been hired by KOKO MESSIAH group to lead its local and international expansion efforts, considering the KOKO MESSIAH group already has products which its markets on a small scale locally, it has become imperative that it makes addition to its current product variants, as well as promote these new and existing products in markets other than it's existing markets, propose four relevant strategies and the key marketing mix decisions you have to make in achieving it's expansion objectives.
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