What options do you have as a response to the competitive price declines? What are the risks associated with each of the options? Assuming Pantene is the market leader in its category, what response to the price cuts do you recommend?
What options do you have as a response to the competitive price declines? What are the risks associated with each of the options? Assuming Pantene is the market leader in its category, what response to the price cuts do you recommend?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Assume that you are a marketing manager for Pantene shampoo
and conditioner, two of P&G’s star products, and that several of
P&G’s competitors have recently begun to cut prices to retailers and
also to offer more aggressive channel allowances to boost sales
and market share. What options do you have as a response to the competitive price
declines? What are the risks associated with each of the options? Assuming Pantene is the market leader in its category, what response to the price cuts do you recommend?
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