“Globalization and Localization.†Please respond to the following: Based on the “Strategic Thinking†article, students will respond to the following: Discuss the influence of globalization and localization when it comes to marketing brands. Would the same success be achieved with a less-visible brand? Explain your rationale from the receiver’s perspective. What steps might you take to achieve the same kind of success with an almost unknown brand?
“Globalization and Localization.†Please respond to the following: Based on the “Strategic Thinking†article, students will respond to the following: Discuss the influence of globalization and localization when it comes to marketing brands. Would the same success be achieved with a less-visible brand? Explain your rationale from the receiver’s perspective. What steps might you take to achieve the same kind of success with an almost unknown brand?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
“Globalization and
Localization.â€
Please respond to
the following:
Based on the
“Strategic Thinking†article, students will respond to the following:
Discuss the influence of globalization and
localization when it comes to marketing brands.
Would the same success be achieved with a less-visible
brand? Explain your rationale from the receiver’s perspective.
What steps might you take to achieve the same kind of
success with an almost unknown brand?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning