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have reached its peak of $60 billion and is e Expected to reach $100 billion, surpassing the

have reached its peak of $60 billion and is e Expected to reach $100 billion, surpassing the

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following statements is true about the future of social media marketing? By 2020, spending on social media advertising is expected to reach $50 billion, surpassing the amount of advertising dollars businesses spend on newspapers. By 2019, spending on social media advertising will have leveled off and is expected to remain steady at $50 billion annually. By 2018, spending on social media advertising will have reached its peak of $60 billion and is expected to start declining. By 2020, spending on social media advertising is expected to reach $100 billion, surpassing the amount of advertising dollars businesses spend on television. OOOO
Transcribed Image Text:Which of the following statements is true about the future of social media marketing? By 2020, spending on social media advertising is expected to reach $50 billion, surpassing the amount of advertising dollars businesses spend on newspapers. By 2019, spending on social media advertising will have leveled off and is expected to remain steady at $50 billion annually. By 2018, spending on social media advertising will have reached its peak of $60 billion and is expected to start declining. By 2020, spending on social media advertising is expected to reach $100 billion, surpassing the amount of advertising dollars businesses spend on television. OOOO
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