lect which approach is best and explain why and d) list two (2) Metric-Based customer benefits for the new air filter detection and cleaning package for sale to

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Mo5.

A large business Office Supply & Technology company, “ Smart Space,” recently entered the B2B business markets with new business office virus & flu safety and hygiene product packages- including medical grade cleaning services and a new flu & covid detection air filter for Corporate Offices. They are in the process of determining the appropriate price for the new B2B products and services.

 

Discuss: a) the role that costs play in determining price and b )identify & define the three (3) B2B strategic pricing approaches- and the formula for each. c)select which approach is best and explain why and d) list two (2) Metric-Based customer benefits for the new air filter detection and cleaning package for sale to B2B businesses.

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