In-Class Activity #3• Let's make a brand name!• Imagine that...you are launching a new company, that is,A battery company!The characteristics of the battery (right) are,1) Battery life: Two times longer than other battei2) Price: Cheaper3) Quality: High qualityICRIA6S0 In-Class Activity #3%3D• Please answer the following questions• What is going to be your Brand Name? (e.g., Nike)• What is going to be your Brand tagline? (e.g., Just vo iL)• Why did you choose the brand name and brand tagline? Pleaseexplain it with your rationale.ASPARES F

1. Brand Name : "Redsurvivor" The brand name consist of two words red and survivor in which the red…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:In-Class Activity #3 • Let's make a brand name! • Imagine that...you are launching a new company, that is, A battery company! The characteristics of the battery (right) are, 1) Battery life: Two times longer than other battei 2) Price: Cheaper 3) Quality: High quality ICRIA6S0

Transcribed Image Text:In-Class Activity #3 %3D • Please answer the following questions • What is going to be your Brand Name? (e.g., Nike) • What is going to be your Brand tagline? (e.g., Just vo iL) • Why did you choose the brand name and brand tagline? Please explain it with your rationale. ASPARES F

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