A large business Office Supply & Technology company, “ Smart Space,” recently entered the B2B business markets with new business office virus & flu safety and hygiene product packages- including medical-grade cleaning services and a new flu & covid detection air filter for Corporate Offices. They are in the process of determining the appropriate price for the new B2B products and services. Discuss: a)the role that costs play in determining price and b )identify & define the three (3) B2B strategic pricing approaches- and the formula for each. c)select which approach is best for “Smart Space”and explain why .
A large business Office Supply & Technology company, “ Smart Space,”
recently entered the B2B business markets with new business office virus & flu
safety and hygiene product packages- including medical-grade cleaning services
and a new flu & covid detection air filter for Corporate Offices.
They are in the process of determining the appropriate price for the new B2B
products and services. Discuss:
a)the role that costs play in determining price and
b )identify & define the three (3) B2B strategic pricing approaches- and
the formula for each.
c)select which approach is best for “Smart Space”and explain why .
d) Create and List two (2) Metric-Based customer benefits for the new air
filter detection and cleaning package for sale to B2B businesses.
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