Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Why does a real-time pricing schedule help the environment? Give two reasons.
Expert Solution
Step 1
The benefits of Real-time pricing schedule to the environment are explained below in the following points:
1. Saving of energy : As in real-time pricing the pricing of electricity depends on the hourly rate of electricity measured in kWh, So in peak hours the rate are usually set higher which results in less power consumption by which it helps in lowering the burden of electricity generation during peak hours. It uses the smart grid technology which is eco friendly and also uses resources efficiently.
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