Current Marketing Mix (4Ps) for WALMART Pricing Strategy How is your product or service priced today? Consider: · How does this compare to competitors? · How sensitive are your customers to changes in price? Place: Distribution Strategy What is your current distribution strategy? Consider: · How does the product get to market? · What intermediaries are involved in the distribution network?
Current Marketing Mix (4Ps) for WALMART
Pricing Strategy
How is your product or service priced today? Consider:
· How does this compare to competitors?
· How sensitive are your customers to changes in price?
Place: Distribution Strategy
What is your current distribution strategy? Consider:
· How does the product get to market?
· What intermediaries are involved in the distribution network?
Marketing Mix
Marketing mix of an organization focuses on various parts. In simpler words, it is a comprehensive marketing plan that considers four major sectors namely:
- Product
- Price
- Place
- Promotion.
The above four areas mentioned are for all the products (goods or services) sold by any organization. However, with the changes in the requirement of the customers, world becoming a single platform for customers and emerging markets, marketing mix is extended with more variables namely:
- Physical Evidence
- People
- Processes
Step by step
Solved in 3 steps
