Current Marketing Mix (4Ps) for WALMART Pricing Strategy How is your product or service priced today? Consider: · How does this compare to competitors? · How sensitive are your customers to changes in price? Place: Distribution Strategy What is your current distribution strategy? Consider: · How does the product get to market? · What intermediaries are involved in the distribution network?
Current Marketing Mix (4Ps) for WALMART Pricing Strategy How is your product or service priced today? Consider: · How does this compare to competitors? · How sensitive are your customers to changes in price? Place: Distribution Strategy What is your current distribution strategy? Consider: · How does the product get to market? · What intermediaries are involved in the distribution network?
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Inside Tesla’s Strategy For Growth
Problem 1VC
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Current Marketing Mix (4Ps) for WALMART
Pricing Strategy
How is your product or service priced today? Consider:
· How does this compare to competitors?
· How sensitive are your customers to changes in price?
Place: Distribution Strategy
What is your current distribution strategy? Consider:
· How does the product get to market?
· What intermediaries are involved in the distribution network?
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