Current Marketing Mix (4Ps) for WALMART Pricing Strategy How is your product or service priced today? Consider: · How does this compare to competitors? · How sensitive are your customers to changes in price? Place: Distribution Strategy What is your current distribution strategy? Consider: · How does the product get to market? · What intermediaries are involved in the distribution network?

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Inside Tesla’s Strategy For Growth
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Current Marketing Mix (4Ps) for WALMART

Pricing Strategy

How is your product or service priced today? Consider:

· How does this compare to competitors?

· How sensitive are your customers to changes in price?

Place: Distribution Strategy

What is your current distribution strategy? Consider:

· How does the product get to market?

· What intermediaries are involved in the distribution network?

 

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