Assignment: Based on the product you selected for your marketing plan in Module 1, submit the following for your marketing plan: Distribution channel strategy Retail Strategy Non-store/online retailing Names and logos of retail and non-retail channels.   (The product and paper I have been putting together is an app called " Mental Health Connect." This app allows mental and behavioral health providers to connect with each other ( from hospitals, clinics, and private practices) for collaboration on mental diagnoses or shared patients. They would pay a monthly fee. Patients can use the app for free (with ad pop-ups from pharmaceutical companies or medical insurance companies) to connect with their providers together or research available mental health educational information ( provided by medical journals and such). Drug and insurance companies could use it if they negotiated a price for the app to allow their information to be available.)

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Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.