Answered: Give a specific example of B2B…

Give a specific example of B2B products/services that lend themselves to direct/indirect channels of distribution. What are the conditions that lead a B2B firm to choose direct or indirect channels?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 5DYMP

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Give a specific example of B2B products/services that lend themselves to direct/indirect channels of distribution.

What are the conditions that lead a B2B firm to choose direct or indirect channels?

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