According to Kraft Foods: The Coffee Pod Launch case study by Aleem Visram, an alternative strategy to selling coffee pods to consumers first would have been to market them to other businesses, such as hotels, restaurants, and convenience stores. Discuss the implications of using a dual-channel marketing approach.

According to Kraft Foods: The Coffee Pod Launch case study by Aleem Visram, an alternative strategy to selling coffee pods to consumers first would have been to market them to other businesses, such as hotels, restaurants, and convenience stores. Discuss the implications of using a dual-channel marketing approach.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Ms. Hana enjoys her shopping while she locates and selects the product she wants. Which type of retailers should Hana visit? a. By level of service b. Limited service retailers c. Self-service retailers d. Full-service retailers
i'm looking for: Marketing an Introduction 13th Edition Armstrong Solutions Manual
In this assignment you are asked to review the Mini Case below and answer the discussion questions based on your understanding of marketing channels and some of the lessons from Online, Mobile, and Social Media Marketing: Fabletics Changing Channels According to the Fabletics company website, www.fabletics.com, “JustFab Inc. co-CEOs Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013. Fabletics, a division of Just-Fab, offers affordable, high-quality, and stylish workout clothes including yoga pants, leggings, joggers, tops, tees, and more for women and men at every fitness level. After being in business just a few short years, the company ranked number 98 in the Internet Retailer 2015 Top 500 Guide with revenues of…
What are the Importance of Marketing Channels based on your own understanding and knowledge.
A company has a new product that is in the market introduction stage of the product life cycle. What distribution channel decision needs to be made at this point? Multiple Choice Focus should be on Promotion, not Place. All distribution channels should be considered at this point. Distribution should be limited and selective. Distribution should be widespread and intensive. Focus should be on Product, not Place.
What are the advantages and disadvantages of Taco Bell introducing a product simultaneously in all outlets nationwide rather than in stages through a rollout?
Define marketing channels, and identify the members of a marketing channel. In not less than five sentences, explain why manufacturers choose to use intermediaries between themselves and the end-users.
What is a marketing channel? What is the difference between a direct and an indirect channel? Why are channels for business products typically shorter than for consumer products? Identify a business and consumer based company and explain in detail how the business channel is different than the consumer channel.
What products do Apple sell and who is their target market
Detail out the customer journey with various stages & explain how Udemy can use marketing automation to drive conversions?
Choose three different online retailers and highlight two examples of differentiation in each.
Map ad describe Zara's value chain (use the basic categories of retailing, design and order administration, production and distribution systems)