Imagine you work in the marketing department of a large pharmaceutical company which makes a broad range of products. Some of these products are prescription medication and must be sold via pharmacies, whereas other products such as paracetamol can be sold ‘over-the-counter' in supermarkets. As the overall market has become more health-conscious, the company decided to launch a range of Vitamins tablets. As the marketing manager of this new Vitamin line, you decided to use multiple channels for this new product. A) What type of marketing (distribution) channels should your company use to reach the maximum number of end consumers? B) Describe the pricing and packaging strategy of each channel? C) What are the possible channels that could be in conflict? How would you approach/resolve each of the conflicts?
Imagine you work in the marketing department of a large pharmaceutical company which makes a broad range of products. Some of these products are prescription medication and must be sold via pharmacies, whereas other products such as paracetamol can be sold ‘over-the-counter' in supermarkets.
As the overall market has become more health-conscious, the company decided to launch a range of Vitamins tablets. As the marketing manager of this new Vitamin line, you decided to use multiple channels for this new product.
A) What type of
B) Describe the pricing and packaging strategy of each channel?
C) What are the possible channels that could be in conflict? How would you approach/resolve each of the conflicts?
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
