Factors influencing the diffusion of a new offering include the following except a. perceived risk O b. extrinsic value O c. compatability O d. relative advantage e. transparency
Factors influencing the diffusion of a new offering include the following except a. perceived risk O b. extrinsic value O c. compatability O d. relative advantage e. transparency
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:Factors influencing the diffusion of a new offering include the following except
a. perceived risk
O b. extrinsic value
O c. compatability
O d. relative advantage
O e. transparency
QUESTION 32
Value-delivery functions of distribution channels include the following except
O a. delivering products
O b. delivering incentives
c. delivering image
O d. delivering services
O e. delivering prices
QUESTION 33
Adoption gaps include the following except
a. attractiveness
O b. quality
C. awareness
d. affordability
O e. availability
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