Factors influencing the diffusion of a new offering include the following except a. perceived risk O b. extrinsic value O c. compatability O d. relative advantage e. transparency
Factors influencing the diffusion of a new offering include the following except a. perceived risk O b. extrinsic value O c. compatability O d. relative advantage e. transparency
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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