The manufacturer’s choice of marketing channels is interviewed with its policy on distribution intensity.” Comment on the mentioned statement. Also, explain channel design process of Swiggy. How Swiggy distribution services are different from any other food delivery company
The manufacturer’s choice of marketing channels is interviewed with its policy on distribution intensity.” Comment on the mentioned statement. Also, explain channel design process of Swiggy. How Swiggy distribution services are different from any other food delivery company
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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“The manufacturer’s choice of
distribution intensity.” Comment on the mentioned statement. Also, explain channel
design process of Swiggy. How Swiggy distribution services are different from any
other food delivery company?
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