What is a distribution channel outlet? As new-business salespeople, how do channel sales representatives secure new distribution channel outlets?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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What is a distribution channel outlet? As new-business salespeople, how do channel sales representatives secure new distribution channel outlets?

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Step 1-Introduction

Distribution channel outlet is a kind of outlet, which is authorised by the company to distribute the product or services sold by the company. The distribution channel outlet is mainly responsible for selling the product or service to the end customer or the retailer. 
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