- What are the differences between a multichannel, cross-channel, and omnichannel retailer? Provide an example of each.
Marketing plays important role in increasing business sales by performing various functions such as helping in goods exchange, is a source of new ideas, creating employment, acting as a source of income, and is a basis of marketing decisions.
The marketing environment comprises internal and external factors affecting the marketing decisions of the organization. The various factors of the marketing environment that affect the marketing activities of the organization are internal, micro, and macro marketing environmental factors of which some are within the control of the management of the firm and some of the micro factors that are not within the control of the management.
The marketing environment analysis is very important for the organizations as it determines the opportunities and threats that exist in the environment for the organization. It also assists the organization in identifying the needs of their customers, especially regarding how consumers make decisions when purchasing products.
Step by step
Solved in 2 steps
