Quick as a Wink, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but operate in airports, zoos, casinos, and military bases, Quick as a Wink is pursuing what type of opportunity?
Quick as a Wink, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but operate in airports, zoos, casinos, and military bases, Quick as a Wink is pursuing what type of opportunity?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Quick as a Wink, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but operate in airports, zoos, casinos, and military bases, Quick as a Wink is pursuing what type of opportunity?
Transcribed Image Text:Quick as a Wink, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but
operate in airports, zoos, casinos, and military bases, Quick as a Wink is pursuing what type of opportunity?
Multiple Choice
product development
market development
differentiation
market penetration
diversification
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