Quick as a Wink, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but operate in airports, zoos, casinos, and military bases, Quick as a Wink is pursuing what type of opportunity?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
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Quick as a Wink, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but operate in airports, zoos, casinos, and military bases, Quick as a Wink is pursuing what type of opportunity?

Quick as a Wink, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but
operate in airports, zoos, casinos, and military bases, Quick as a Wink is pursuing what type of opportunity?
Multiple Choice
product development
market development
differentiation
market penetration
diversification
Transcribed Image Text:Quick as a Wink, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but operate in airports, zoos, casinos, and military bases, Quick as a Wink is pursuing what type of opportunity? Multiple Choice product development market development differentiation market penetration diversification
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing