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- Why do marketing professionals care about and participate in supply chain decisions? Do you think small business owners are at a disadvantage if they lack the marketing research resources that large companies have? Why, or why not?1. What are the pros and cons of a firm such as Apple having its own retail facilities and E-commerce Web site (www.apple.com) as well as selling through traditional retailers?What key factors affect the demand for Red Baron frozen cheese pizzas?
- What macro-environmental forces that affect the supermarkets’ ability to serve their customers are evident within this case study? Analyse how supermarkets can respond to these macro-environmental forcesAs a marketer, how are you going to solve and help a business that is experiencing shortage in supply because of a sudden demand?What could be the biggest cost components in operating superstores? Hypermarket? What are the ways by which a superstore can cut these key costs and therefore pass on the savings to its consumers?
- If a traditional brick-and-mortar store decided to adopt FBA, how would it go about integrating its information systems with those of Amazon?In terms of strategic planning, why is it important for a retailer to be focused on the objective of increasing market share related to its direct competition?Whole Foods Market is renowned for its product mix of healthy and organic products. Should Amazon change this mix in order to maximize profit?
- How would an offline store connect its databases to Amazon's if it decided to adopt FBA?How does a medium-sized U.S. cosmetics firm sell 1.5 million tubes of lipstick in Japan annually?What sorts of competitive pressures are confronting traditional grocery stores? What options do these stores have to ease these pressures?