Grocery chains such as Kroger track consumers’ purchasing habitsthrough store loyalty cards. These cards collect purchasing data andbuild consumer profiles. How can grocers such as Kroger use these datato create value for the firm and consumers?
Grocery chains such as Kroger track consumers’ purchasing habitsthrough store loyalty cards. These cards collect purchasing data andbuild consumer profiles. How can grocers such as Kroger use these datato create value for the firm and consumers?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Grocery chains such as Kroger track consumers’ purchasing habits through store loyalty cards. These cards collect purchasing data and build consumer profiles. How can grocers such as Kroger use these data to create value for the firm and consumers? |
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