Given: Number of potential customers = 2,150 Ideal frequency of calls = 5/year Number of existing customers = 850 Current number of salespeople = 10 Available selling time per salesperson = 125 hours/month Average call = 1.5 hours The number of salespeople your firm should hire and train according to the workload approach is about:

Given: Number of potential customers = 2,150 Ideal frequency of calls = 5/year Number of existing customers = 850 Current number of salespeople = 10 Available selling time per salesperson = 125 hours/month Average call = 1.5 hours The number of salespeople your firm should hire and train according to the workload approach is about:

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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