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1. Employees help create profit for their companies by all of the following EXCEPT: A. Eliminating waste B. Increasing expenses C. Decreasing expenses D. Monitoring expenses

1. Employees help create profit for their companies by all of the following EXCEPT: A. Eliminating waste B. Increasing expenses C. Decreasing expenses D. Monitoring expenses

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Employees help create profit for their companies by all of the following EXCEPT:

A. Eliminating waste
B. Increasing expenses
C. Decreasing expenses
D. Monitoring expenses
 
2. When dealing with a difficult customer:
A. Help the customer solve his or her problem
B. Misunderstand the customer
C. Adopt the attitude that the customer is happy
D. All of these
 
3. A customer is an individual or business who:
A. Buys a product from you or a competitor
B. Only works directly with your department
C. Buys your company's product
D. None of these
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