Which of the following observations about the use of a marketing information system (MIS) is FALSE?Multiple Choice Not every firm has a complete MIS. An MIS tends to focus on recurring information needs. For most firms it pays to wait to until you have important questions you can't answer. It is the job of the MIS specialist to ask for the right information in the right form. An MIS shouldn't be the only source of information for managers while making decisions.

Answered: Which of the following observations…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which of the following observations about the use of a marketing information system (MIS) is FALSE?

Multiple Choice

Not every firm has a complete MIS.
An MIS tends to focus on recurring information needs.
For most firms it pays to wait to until you have important questions you can't answer.
It is the job of the MIS specialist to ask for the right information in the right form.
An MIS shouldn't be the only source of information for managers while making decisions.

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