Which of the following statements is true of a skimming strategy? A) It involves setting prices based on research and analysis gathered from the target market. B) It involves addition of a profit percentage to the cost of production so as to determine the final selling price. C) It involves selling a product at a low price so as to expand the company’s market shares. D) It involves initial identification of high-paying customers, followed by a progressive lowering of the product’s price. E) It involves introducing a product at a low price to induce a maximum number of consumers to try it.
Which of the following statements is true of a skimming strategy? A) It involves setting prices based on research and analysis gathered from the target market. B) It involves addition of a profit percentage to the cost of production so as to determine the final selling price. C) It involves selling a product at a low price so as to expand the company’s market shares. D) It involves initial identification of high-paying customers, followed by a progressive lowering of the product’s price. E) It involves introducing a product at a low price to induce a maximum number of consumers to try it.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following statements is true of a skimming strategy?
A) It involves setting prices based on research and analysis gathered from the target market.
B) It involves addition of a profit percentage to the cost of production so as to determine the final selling price.
C) It involves selling a product at a low price so as to expand the company’s market shares.
D) It involves initial identification of high-paying customers, followed by a progressive lowering of the product’s price.
E) It involves introducing a product at a low price to induce a maximum number of consumers to try it.
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