Which of the following is NOT true about marketing research? It’s one of the core disciplines (functions) within the field of marketing The bigger the marketing expenditure or risk, the more important it is to get good data to justify a course of action Even if you personally don’t do marketing research in your career, you are likely to use it or to buy it The bigger the business, the more likely it is to do marketing research, and the more frequently it will do marketing research All of the above are true about marketing research

About Marketing Research -Marketing research is a concept that involves systematic types of…

Answered: Which of the following is NOT true…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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		It’s one of the core disciplines (functions) within the field of marketing
		The bigger the marketing expenditure or risk, the more important it is to get good data to justify a course of action
		Even if you personally don’t do marketing research in your career, you are likely to use it or to buy it
		The bigger the business, the more likely it is to do marketing research, and the more frequently it will do marketing research
		All of the above are true about marketing research