Describe the steps involved in conducting a marketing research project, and the purpose of each. (Steps listed are from the MKTG12:Principles of Marketing book) Step one: Identify and formulate the opportunity or problem. Step two: Research design and gather secondary data. Step three: Specify the sampling procedures. Step four: Collect primary data. Step five: Analyze the data. Step six: Prepare and present the report. Step seven: Follow up
Describe the steps involved in conducting a marketing research project, and the purpose of each. (Steps listed are from the MKTG12:Principles of Marketing book) Step one: Identify and formulate the opportunity or problem. Step two: Research design and gather secondary data. Step three: Specify the sampling procedures. Step four: Collect primary data. Step five: Analyze the data. Step six: Prepare and present the report. Step seven: Follow up
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Describe the steps involved in conducting a
(Steps listed are from the MKTG12:Principles of Marketing book)
Step one: Identify and formulate the opportunity or problem.
Step two: Research design and gather secondary data.
Step three: Specify the sampling procedures.
Step four: Collect primary data.
Step five: Analyze the data.
Step six: Prepare and present the report.
Step seven: Follow up
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