research uses a small number of non-representative cases, un-structured data collection, and non statistical data analysis:a. Secondary datab. Mechanical observatione. Qualitatived. Quantitative

Answered: 4) research uses a small number of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

research uses a small number of non-representative cases, un-
structured data collection, and non statistical data analysis:
a. Secondary data
b. Mechanical observation
e. Qualitative
d. Quantitative

Expert Solution

Step 1

A corporation needs to have a strong foundation and research current trends, patterns, customer demands, and the market because of the developing industries and concomitant competition throughout the world. Knowledge gained from research in a particular area gives one advantage and employing that knowledge in the right situations at the right moments leads to market profitability. Knowing the market's needs, basic or ulterior demands, and motivations can help designers create products or solutions that meet those needs and then address any challenges already facing the market before offering solutions.