Express the ethical issues that can arise when communicating the results of data analytics. How do these ethical issues could be circumvented?
Express the ethical issues that can arise when communicating the results of data analytics. How do these ethical issues could be circumvented?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Express the ethical issues that can arise when communicating the results of data analytics. How do these ethical issues could be circumvented?
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