products produce less revenue than they would if they were priced at the level ot erceived value. elect one: DTrue D False

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Underpriced products produce less revenue than they would if they were priced at the level of
perceived value.
Select one:
True
False
Transcribed Image Text:Underpriced products produce less revenue than they would if they were priced at the level of perceived value. Select one: True False
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