Which of the following defines an Account as one of the Customer Relationship Management key players the most? An individual or organization with an interest in what a business is selling. A qualified prospect who has a high probability of becoming a customer. Companies (or households for B2C) with whom a company has business relations. A company’s representative responsible for purchasing a product.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Which of the following defines an Account as one of the Customer Relationship Management key players the most? 

An individual or organization with an interest in what a business is selling.

A qualified prospect who has a high probability of becoming a customer.

Companies (or households for B2C) with whom a company has business relations.

A company’s representative responsible for purchasing a product.

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